“We started in Cooley with a workforce that had
never distilled whiskey, that knew nothing about it, a management that knew
nothing about whiskey, and we have won 300 awards over 20-odd years. This is a
huge source of satisfaction.” John Teeling on the success of the Cooley
project.
Competition is a driving
force for growth and innovation, but from the time Bushmills was bought by IDL
in 1973, just one company controlled all the whiskey distilleries in Ireland. It was hardly ideal.
For this reason, businessman
John Teeling deserves some of the credit for the healthy state of the Irish
whiskey industry. In the late 1980s he took on the IDL monopoly by buying a
Government-owned industrial alcohol production plant on the Cooley peninsula
and installing two pot stills purchased from Northern Ireland and two column
stills. The Cooley Distillery was born and everyone was forced to stay on their
toes.
Teeling’s strategy was to
provide something different to Midleton and Bushmills, opting for
double-distillation rather than triple. With the help of Scottish distiller
Gordon Mitchell, the stills were set up to produce a mellow, honied and fruity
distillate. By plan or by fortune, they also started producing a peated spirit,
almost unheard of in more recent Irish distilling history.
Cooley set about buying up
old brand names of long disappeared, but not quite forgotten whiskeys. He added
the names of Tyrconnell, Lockes, Kilbeggan and Millars to the stable, creating
instant heritage. But the real coup was the purchase of the old Lockes Distillery
at Kilbeggan, Co Westmeath.
The Locke’s Distillery is Ireland’s
oldest and can trace its foundation back to 1757, but, like most distilleries
in the country, it had fallen on hard times and ceased distilling in March
1957. But locals realised the value of having such an historic cottage industry
style distilling operation in the area and preserved the building and most of
its equipment, maintaining the license to distill too.
The success of the Connemara
and Tyrconnell brands got Cooley through a few scrapes, including a take-over
by IDL in 1993 that fell foul of the Competitions Authority.
And in 2007, the Locke’s
Distillery started making whiskey again. A small old pot still that originally
came from the old Tullamore Distillery had been unearthed in storage. A second
identical one was made to order and now a small boutique style operation is in
full flow at Kilbeggan.
In December 2011 the company
that comprised Cooley and Kilbeggan was sold to Beam Inc for €71m. The new
operators decided to focus the branding on Kilbeggan. Beam, in turn, was taken
over by Japanese distilling giants Suntory earlier this year.
John Teeling had always seen
a powerful distribution network as key to accelerating the growth of Cooley and
its brands, and now they have that with Beam and Suntory. So it’s not
unreasonable to assume that the best is yet to come from Cooley and Kilbeggan.
There are some interesting things maturing, hidden away in their warehouses,
some of it in our own Celtic Whiskey Shop casks...
-776x1176.jpg "Kilbeggan Black")
